Educating marketers since 1988
  

Tomorrow's Tactics for
Today's Marketers

January 31, 2019

Gardener's Supply Company Headquarters, Burlington, VT
10:00 a.m. - 3:00 p.m.

For this one-day seminar, we have gathered some of the most influential and sought-after marketers within the state of Vermont to help you plan for a successful 2019.
What lies ahead with new technology? What tools or responses are your customers looking for? Are new tactics holding you back?

Join us on January 31st for a comprehensive look at how you can integrate the latest digital methods into your marketing strategies. 

Sessions 

The Most Important Component of Your Sales Funnel? Yup, It's The Smartphone!

Chris Ziter, Creative Marketing Director at CurveCompass.com

"I know mobile is important, but we DO have a Responsive site. Besides, shouldn't I be investing in {insert buzzword here: omnichannel, marketing-automation, AI/machine-learning, etc}?"

Sound familiar?

For most companies, whether they are selling services or products, the smartphone represents the top entry point of most sales conversion funnels.  If it's not at the top of the sales funnel, it likely plays a crucial role somewhere along the conversion process.

Deciding whether or not to invest in mobile isn't really an option. If it’s not a line item on your 2019 strategic/marketing plan (or low on the totem pole), then you are headed the way of the late-to-ecommerce direct mail companies.  We all know where that road leads.

 In this session, we will dig into key mobile improvement areas (hint: it’s not just updates to your mobile site) and understand why you MUST be investing in mobile strategies for 2019 and beyond - or at least until the next big trend in marketing technology distracts you again!


Web Trends: Privacy and GDPR? Web Accessibility and the new WCAG 2.1 standard?

Where are design trends headed? How can I better use visuals to connect with customers?

David Gibson, President, Propeller Media Works

In this session, 22 year web vet, Dave Gibson, will answer those questions and demonstrate current best practices in web design to better entice, engage and convert more visitors into guests. This session will provide attendees with creative inspiration and practical advice to improve and protect every brand’s most valuable marketing asset: their website.

Dave started Propeller over 22 years ago when the world was only just learning of this new medium. Since then he has worked with hundreds of brands, and has focused on working with select travel and tourism properties across the country. Dave’s expertise is in creative direction, digital marketing strategy, and web accessibility - and his easy laugh makes him fun to work with. He and his team focus their skill and experience connecting the guest with the brand to achieve maximum yield using targeted online marketing and fine-crafted websites that tell that visual stories that resonate.


Digital Transformation: Simple Moves You Can Make to Accelerate Your eCommerce Business in 2019

From their combined 45 years in the industry, Tom and Reid will offer practical moves to make your business more digital – and more profitable – NOW!

 Reid Greenberg, President of Vermont's Original Bag Balm

Since 1 Aug 2018, Reid has been serving as the President of Vermont’s Original Bag Balm. He was hired to accelerate and scale the growth of this 120 year-old iconic skin moisturizing brand from the Northeast Kingdom of Vermont. Prior to Bag Balm, Reid led Kantar Consulting’s global eCommerce and digital market insights team and oversaw eCommerce and digital thought leadership for North America and globally. Reid has over 20 years of experience in a variety of eCommerce and digital leadership roles and has spent time working for eBay, Ibex Outdoor Clothing, Dr. Pepper Snapple (Keurig Green Mountain) and Seventh Generation. Reid has deep expertise in Amazon and other pure-play online retailers, eCommerce efforts of more traditional brick-and-mortar retailers, multichannel best practices, digital path to purchase, emerging digital/eCommerce trends, and the evolving impact of the connected omnichannel shopper

Tom Funk, Director of Marketing at Gardener's Supply Company

Tom leads a team devoted to driving revenue through email and online advertising, direct mail, and Amazon Marketplace. For seven years he was Senior Manager in the Green Mountain Coffee Roasters and Keurig ecommerce teams, where his responsibilities included online marketing, subscription program management, loyalty, and website enhancements. Prior to Keurig, he was VP Marketing at the ecommerce agency Timberline Interactive, and Web Manager for Vermont Teddy Bear Company and PajamaGram.

During this session, we will delve into how to:

  • Generate more sales from your website and other eCommerce platforms.
  • Strategically shift budget from traditional to digital media.
  • Support retail stores with an omnichannel strategy.
  • Win at selling your products on Amazon.
  • How to leverage Amazon BSR (Best Seller Rank) for product innovation ideas and whitespace opportunities.

$119 VTNHMG Members / $159 Non-Members 
$139 for Member of NEMOA, Lebanon, NH Chamber, Nashua, NH Chamber, Addison County Chamber and members of the Yankee Chapter of PRSA
Fee includes lunch. 


   


Address: 479 Barberry Hill, Woodstock, VT 05091

Phone: 802-457-2807

Email: VTNHMG@VTNHMG.org

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