Tomorrow's Tactics for Today's Marketers
January 31, 2019
10:00 AM - 3:00 PM
at
Gardener's Supply Company Headquarters
128 Intervale Road
Burlington, VT
For this one-day seminar, we have gathered some of the most influential and sought-after marketers within the state of Vermont to help you plan for a successful 2019 selling season. What lies ahead with new technology? What tools or responses are your customers looking for? Are new tactics holding you back?
Join us on January 31st for a comprehensive look at how you can integrate the latest digital methods into your marketing strategies.
The Most Important Component of Your Sales Funnel? Yup, It's The Smartphone!
Chris Ziter, Creative Marketing Director at CurveCompass.com
For most companies, whether they are selling services or products, the smartphone represents the top entry point of most sales conversion funnels. If it's not at the top of the sales funnel, it likely plays a crucial role somewhere along the conversion process.
In this session, we will dig into key mobile improvement areas (hint: it's not just updates to your mobile site) and understand why you MUST be investing in mobile strategies for 2019 and beyond - or at least until the next big trend in marketing technology distracts you again!
New Updates on Making Your Website ADA Compliant, and It's Importance!
David Gibson, President, Propeller Media Works
Web Accessibility that meets the Web Content Accessibility Guideline is what's required to satisfy both the ADA and Section 508 of the Reb Act.
Digital Transformation: Simple Moves You Can Make to Accelerate Your eCommerce Business in 2019
Reid Greenberg, President at Vermont's Original Bag Balm and Tom Funk, Director of Marketing at Gardener's Supply Company
From their combined 45 yeas in the industry, Tom and Reid will offer moves to make your business more digital - and more profitable - NOW!
From generating more sales from your website, budget shifts, to how to leverage Amazon BSR (Best Seller Rank) for product innovation ideas and whitespace opportunities.
Cost:
VTNHMG Members: $119
Non-Members: $159
NEMOA, Yankee Chapter of PRSA, or members of Addison County, Lebanon, NH and Nashua, NH Chambers: $139
Cost includes lunch
