Bill LaPierre has been named Vice President of Business Intelligence and Marketing Analytics at Datamann, Inc. in Wilder, VT. LaPierre will be responsible for providing analytical and strategic consulting services to Datamann's ecommerce, catalog and direct marketing clients. Those services will include customer acquisition, sales growth planning, merchandise analysis, creative catalog and website critiques, circulation planning, internet sales integration and allocation, and methods of migration to the web for catalogs.

Bill has over 25 years of experience of catalog and direct marketing experience. For the past 15 years, he has been Senior Vice President at Millard Group in Peterborough, NH, serving as the company's senior multi-channel and catalog consultant, advising over 250 consumer catalog clients on their circulation planning and customer acquisition efforts. His direct clients included LL Bean, Lands' End, Plow & Hearth, Garnet Hill, Brookstone, Oriental Trading and Boden. Prior to joining Millard Group, he was the catalog marketing manager for Brookstone, in Merrimack, NH.  

Bill is a frequent speaker at catalog and marketing conferences on how catalogs must adapt to the online, mobile and social media environment. He is past president of the Vermont/New Hampshire Direct Marketing Group. 
 

Datamann, founded in 1975, is a nationally recognized provider of complete data solutions for catalog order processing systems, marketing databases, data management and list processing. Their clients include Boden, Fossil, SmartPak, Stonewall Kitchens, Eastern Mountain Sports, Pure Collection, and Calico Corner.

The Vermont/New Hampshire Marketing Group presented three awards at its annual conference in Whitefield, NH last week. David Wilson of Littleton Coin in Littleton, NH, George Duncan of Duncan Direct and Susan O’Neil of @Website Publicity, both based in Peterborough, NH, were honored with the Lone Pine Award for “outstanding contributions” to this educational organization.

Wilson is the long serving treasurer and board member of the all-volunteer Vermont/New Hampshire Marketing Group, in addition to his duties for his employer. As Littleton Coin’s Director of Fulfillment, Wilson contributes to operations initiatives for this sixty-six year old family business that is a leading resource for coin and currency collectors around the world.   Duncan, a co-founder fo the Group and winner of more than a dozen national awards including The Direct Marketing Association's Echo Leader Award, is stepping down from a 50-year career as a top marketing copywriter and consultant to pursue other interests. O'Neil is the founder and president of @Website Publicity, a digital agency in Search, Social, and Mobile. Her team serves the online advertisng needs for e-commerce clients including Yankee Candle Company, Lindt Chocolate and Ross-Simons Jewerly, as well as B to B clients such as Practicon Dental and New England Medical Transcription. All three award winners have held board positions with the Vermont/New Hampshire Marketing Group and have served on committees supporting that organization's focus on training marketers in the region's small to medium-sized businesses.

Digital marketing agency @Website Publicity announced today the appointment of Michael Briggs as the company president. Previously Vice President of Search Strategies, Briggs will now head up the team of digital marketing strategists and practitioners and lead the company's expansion of digital strategy development and services. Founder Susan O'Neil continues on as CEO.

Briggs joined the company in 2002 as a search strategist and e-commerce consultant. As VP-Search Strategies, he played a primary role in devising the strategies for successful results in Search Engine Optimization (SEO) and Paid Search. He brought innovative techniques and a depth of expertise to pay-per-click campaigns for clients, including those with complex brands and unique challenges. Clients for which he has directed campaigns include Yankee Candle Company, LindtUSA, Country Home Products, Green Mountain Coffee and Ross-Simons Jewelry. Briggs has also been a key driver in the development and enhancements of the company's proprietary campaign tracking system, "Tally," the 24/7 digital dashboard.

"Appointing Mike as president is an important step in our company's growth," said CEO O'Neil. "We are excited to have him lead our expanding team into new opportunities for our clients, while still delivering best practices in the proven areas of Search, Social and Mobile advertising."

Briggs is a featured speaker at numerous marketing industry conferences and has contributed to many webcasts, white papers and case studies on the digital marketing industry. Most recently, he was the digital marketing expert for three courses offered by HubSpot. Prior to joining the company, Briggs was an e-commerce and website manager. Earlier in his career, he was a marine biologist.

@Website Publicity, founded in 1998, serves multichannel merchants and B to B marketers throughout the United States. In addition, it provides services at a reduced rate for non-profits. For more information on @Website Publicity, call 800-450-2818, ext. 203, or visit www.websitepublicity.com.

We are pleased to announce that the recipients of this year's college scholarships are Taylor O'Neil from Plymouth State College in NH and Cody Brown from Lyndon State College in Vermont.

Cody, who will be a senior at LSC this coming fall, is majoring in Digital Media Ecommerce and a minor in Marketing. As an intern at Sonnax Industries in Bellows Falls, VT, Cody handles the creation of enouncements to a list of 5000+ contacts and is involved in the creation of ads for new products and events.

Taylor will be entering her junior year at Plymouth State College in the fall of 2011 and is currently focusing her major on Marketing with a minor in sales. Through her mother's career as an operating room technician, Taylor is interested in pursuing a career in marketing or sales of medical products.

We wish both of our budding Marketing students the best of success in the future!