Bill LaPierre has been named Vice President of Business Intelligence and Marketing Analytics at Datamann, Inc. in Wilder, VT. LaPierre will be responsible for providing analytical and strategic consulting services to Datamann's ecommerce, catalog and direct marketing clients. Those services will include customer acquisition, sales growth planning, merchandise analysis, creative catalog and website critiques, circulation planning, internet sales integration and allocation, and methods of migration to the web for catalogs.

Bill has over 25 years of experience of catalog and direct marketing experience. For the past 15 years, he has been Senior Vice President at Millard Group in Peterborough, NH, serving as the company's senior multi-channel and catalog consultant, advising over 250 consumer catalog clients on their circulation planning and customer acquisition efforts. His direct clients included LL Bean, Lands' End, Plow & Hearth, Garnet Hill, Brookstone, Oriental Trading and Boden. Prior to joining Millard Group, he was the catalog marketing manager for Brookstone, in Merrimack, NH.  

Bill is a frequent speaker at catalog and marketing conferences on how catalogs must adapt to the online, mobile and social media environment. He is past president of the Vermont/New Hampshire Direct Marketing Group. 
 

Datamann, founded in 1975, is a nationally recognized provider of complete data solutions for catalog order processing systems, marketing databases, data management and list processing. Their clients include Boden, Fossil, SmartPak, Stonewall Kitchens, Eastern Mountain Sports, Pure Collection, and Calico Corner.

Digital marketing agency @Website Publicity announced today the appointment of Michael Briggs as the company president. Previously Vice President of Search Strategies, Briggs will now head up the team of digital marketing strategists and practitioners and lead the company's expansion of digital strategy development and services. Founder Susan O'Neil continues on as CEO.

Briggs joined the company in 2002 as a search strategist and e-commerce consultant. As VP-Search Strategies, he played a primary role in devising the strategies for successful results in Search Engine Optimization (SEO) and Paid Search. He brought innovative techniques and a depth of expertise to pay-per-click campaigns for clients, including those with complex brands and unique challenges. Clients for which he has directed campaigns include Yankee Candle Company, LindtUSA, Country Home Products, Green Mountain Coffee and Ross-Simons Jewelry. Briggs has also been a key driver in the development and enhancements of the company's proprietary campaign tracking system, "Tally," the 24/7 digital dashboard.

"Appointing Mike as president is an important step in our company's growth," said CEO O'Neil. "We are excited to have him lead our expanding team into new opportunities for our clients, while still delivering best practices in the proven areas of Search, Social and Mobile advertising."

Briggs is a featured speaker at numerous marketing industry conferences and has contributed to many webcasts, white papers and case studies on the digital marketing industry. Most recently, he was the digital marketing expert for three courses offered by HubSpot. Prior to joining the company, Briggs was an e-commerce and website manager. Earlier in his career, he was a marine biologist.

@Website Publicity, founded in 1998, serves multichannel merchants and B to B marketers throughout the United States. In addition, it provides services at a reduced rate for non-profits. For more information on @Website Publicity, call 800-450-2818, ext. 203, or visit www.websitepublicity.com.

@Website Publicity, the digital agency for Search, Social and Mobile, announced today the  addition of Lilliane LeBel to its team.  LeBel joins the company as  its Senior Strategy Consultant and will be responsible for  assisting clients and prospective clients in determining where and  how digital marketing fits best into their integrated marketing  goals and budget.
 “Lilliane brings a rich ‘big picture’ perspective to our team of  digital advertising and SEO specialists,” said Susan O’Neil,  company CEO.  “While online advertising spend is expected to top  traditional advertising spend nationally this year, strategizing and  budgeting for each channel has to be carefully weighted and then integrated.  Lilliane’s long experience in direct marketing and market research will help us help our clients take advantage of the best opportunities this shift will bring.”

Previous to joining @Website Publicity, LeBel was the Vice President of Business Intelligence at Direct Media Millard where she created the research division.  Its focus was to assist multichannel retailer and publishing clients with strategic and marketing plans including branding, merchandise and design issues, audience definition and customer satisfaction as well as interactive marketing including social media, mobile and SEM.   LeBel has published articles and white papers in industry media, been a speaker at multiple conferences, and has long been active in industry organizations, most recently serving on the board for the Vermont/New Hampshire Marketing Group.
For more information about @Website Publicity, visit the company’s website at www.websitepublicity.com.